Privacy Policy

1. Data Protection at a Glance

General Information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data by which you can be personally identified. Detailed information on data protection can be found in the privacy policy below.

Data Collection on This Website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find the operator’s contact details in the section “Information on the Responsible Party” in this privacy policy.

How do we collect your data?

Your data is collected, on the one hand, when you provide it to us. This may include, for example, data that you enter into a contact form.

Other data is collected automatically or after your consent when you visit the website by our IT systems. This mainly includes technical data, such as your internet browser, operating system, or the time the page was accessed. This data is collected automatically as soon as you enter this website.

What do we use your data for?

Some of the data is collected to ensure the error-free provision of the website. Other data may be used to analyze your user behavior.

What rights do you have regarding your data?

You have the right at any time to receive information free of charge about the origin, recipients, and purpose of your stored personal data. You also have the right to request the correction or deletion of this data. If you have given consent to data processing, you may withdraw this consent at any time with effect for the future. You also have the right, under certain circumstances, to request the restriction of the processing of your personal data. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.

You may contact us at any time regarding this or any other questions about data protection.

Analytics Tools and Third-Party Tools

When visiting this website, your browsing behavior may be statistically analyzed. This is mainly done using so-called analytics programs.

Detailed information about these analytics programs can be found in the following privacy policy.

Consent Management and Personalized Advertising

Our website uses cookies, similar technologies, and services from third-party providers, in particular Google and Meta, to analyze user behavior, measure conversions, enable remarketing, and display personalized and non-personalized advertising.

Personal data such as IP addresses, cookie IDs, device identifiers, browser information, usage data, interactions with our website, and information about products viewed or purchases made may be processed.

If you have given your consent, this data may be used to display personalized advertising (“Ads Personalization”) to you on Google services, Meta services, and other advertising networks. This includes, in particular, remarketing, audience creation, conversion tracking, and measuring the effectiveness of advertisements.

We use cookies and similar technologies for both personalized and non-personalized advertising.

Processing is carried out exclusively on the basis of your consent pursuant to Art. 6 para. 1 lit. a GDPR and Section 165 para. 3 Austrian Telecommunications Act (TKG 2021). You may withdraw or change your consent at any time with effect for the future.

Further information about how Google processes personal data can be found at: https://business.safety.google/privacy/

2. Hosting

We host the content of our website with the following provider:

Shopify

The provider is Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland, hereinafter referred to as “Shopify”.

Shopify is a tool for creating and hosting websites. When you visit our website, Shopify collects your IP address as well as information about the device and browser you use. Shopify also analyzes visitor numbers, visitor sources, customer behavior, and creates user statistics. When you make a purchase on our website, Shopify also collects your name, email address, delivery and billing addresses, payment data, and other data related to the purchase, such as telephone number, amount of sales generated, etc. Shopify stores cookies in your browser for analytics purposes.

For details, please refer to Shopify’s privacy policy: https://www.shopify.com/legal/privacy

The use of Shopify is based on Art. 6 para. 1 lit. f GDPR. We have a legitimate interest in the most reliable presentation of our website possible. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and Section 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information on the user’s device, such as device fingerprinting. Consent may be withdrawn at any time.

3. General Information and Mandatory Information

Data Protection

The operators of this website take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.

When you use this website, various personal data is collected. Personal data is data by which you can be personally identified. This privacy policy explains which data we collect and what we use it for. It also explains how and for what purpose this is done.

Please note that data transmission over the Internet, for example when communicating by email, may have security vulnerabilities. Complete protection of data against access by third parties is not possible.

Information on the Responsible Party

The responsible party for data processing on this website is:

OOAK Bags e.U.
Antonsgasse 14
2500 Baden
Austria

Phone: [Phone number of the responsible party]
Email: judith@ooakbags.com

The responsible party is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data, such as names, email addresses, etc.

Storage Duration

Unless a more specific storage period has been stated within this privacy policy, your personal data will remain with us until the purpose for data processing no longer applies. If you assert a legitimate request for deletion or withdraw your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data, such as tax or commercial law retention periods. In the latter case, deletion takes place after these reasons cease to apply.

General Information on the Legal Basis of Data Processing on This Website

If you have consented to data processing, we process your personal data on the basis of Art. 6 para. 1 lit. a GDPR or Art. 9 para. 2 lit. a GDPR if special categories of data pursuant to Art. 9 para. 1 GDPR are processed. In the event of explicit consent to the transfer of personal data to third countries, data processing is also carried out on the basis of Art. 49 para. 1 lit. a GDPR. If you have consented to the storage of cookies or access to information on your device, for example via device fingerprinting, data processing is additionally carried out on the basis of Section 25 para. 1 TTDSG. Consent may be withdrawn at any time. If your data is required for contract fulfillment or the implementation of pre-contractual measures, we process your data on the basis of Art. 6 para. 1 lit. b GDPR. Furthermore, we process your data if this is necessary to fulfill a legal obligation on the basis of Art. 6 para. 1 lit. c GDPR. Data processing may also be carried out on the basis of our legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR. Information on the relevant legal bases in each individual case is provided in the following sections of this privacy policy.

Information on Data Transfer to the USA and Other Third Countries

Among other things, we use tools from companies based in the USA or other third countries that are not considered secure under data protection law. If these tools are active, your personal data may be transferred to and processed in these third countries. Please note that no level of data protection comparable to that in the EU can be guaranteed in these countries. For example, US companies are obliged to hand over personal data to security authorities without you being able to take legal action against this as a data subject. It therefore cannot be ruled out that US authorities, such as intelligence services, may process, evaluate, and permanently store your data located on US servers for surveillance purposes. We have no influence on these processing activities.

Withdrawal of Your Consent to Data Processing

Many data processing operations are only possible with your explicit consent. You may withdraw consent already given at any time. The legality of the data processing carried out until the withdrawal remains unaffected by the withdrawal.

Right to Object to Data Collection in Special Cases and to Direct Advertising (Art. 21 GDPR)

IF DATA PROCESSING IS CARRIED OUT ON THE BASIS OF ART. 6 PARA. 1 LIT. E OR F GDPR, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT, ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION, TO THE PROCESSING OF YOUR PERSONAL DATA; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS, AND FREEDOMS OR THE PROCESSING SERVES TO ESTABLISH, EXERCISE, OR DEFEND LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21 PARA. 1 GDPR).

IF YOUR PERSONAL DATA IS PROCESSED FOR DIRECT ADVERTISING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSE OF SUCH ADVERTISING; THIS ALSO APPLIES TO PROFILING INSOFAR AS IT IS RELATED TO SUCH DIRECT ADVERTISING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR DIRECT ADVERTISING PURPOSES (OBJECTION PURSUANT TO ART. 21 PARA. 2 GDPR).

Right to Lodge a Complaint with the Competent Supervisory Authority

In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the member state of their habitual residence, place of work, or the place of the alleged violation. The right to lodge a complaint exists without prejudice to any other administrative or judicial remedies.

Right to Data Portability

You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a commonly used, machine-readable format. If you request the direct transfer of the data to another controller, this will only take place insofar as it is technically feasible.

Information, Correction, and Deletion

Within the framework of the applicable statutory provisions, you have the right at any time to receive information free of charge about your stored personal data, its origin and recipients, and the purpose of data processing, and, where applicable, the right to correction or deletion of this data. You may contact us at any time regarding this or any other questions about personal data.

Right to Restriction of Processing

You have the right to request the restriction of the processing of your personal data. You may contact us at any time for this purpose. The right to restriction of processing exists in the following cases:

If you dispute the accuracy of your personal data stored by us, we usually need time to verify this. For the duration of the verification, you have the right to request the restriction of the processing of your personal data.
If the processing of your personal data was or is unlawful, you may request the restriction of data processing instead of deletion.
If we no longer need your personal data, but you need it to exercise, defend, or establish legal claims, you have the right to request the restriction of processing of your personal data instead of deletion.
If you have lodged an objection pursuant to Art. 21 para. 1 GDPR, a balance must be made between your interests and ours. As long as it has not yet been determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.
If you have restricted the processing of your personal data, this data may, apart from being stored, only be processed with your consent or for the establishment, exercise, or defense of legal claims, or for the protection of the rights of another natural or legal person, or for reasons of important public interest of the European Union or a member state.

SSL or TLS Encryption

This website uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the website operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line.

If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Encrypted Payment Transactions on This Website

If, after concluding a paid contract, there is an obligation to transmit your payment data to us, such as account number for direct debit authorization, this data is required for payment processing.

Payment transactions using common payment methods, such as Visa/MasterCard and direct debit, are carried out exclusively via an encrypted SSL or TLS connection. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line.

With encrypted communication, your payment data that you transmit to us cannot be read by third parties.

Objection to Advertising Emails

The use of contact data published within the scope of the legal notice obligation for sending unsolicited advertising and information material is hereby objected to. The operators of this website expressly reserve the right to take legal action in the event of unsolicited advertising information being sent, for example through spam emails.

4. Data Collection on This Website

Cookies

Our websites use so-called “cookies”. Cookies are small data packets and do not cause any damage to your device. They are stored either temporarily for the duration of a session, known as session cookies, or permanently, known as permanent cookies, on your device. Session cookies are automatically deleted after your visit ends. Permanent cookies remain stored on your device until you delete them yourself or until they are automatically deleted by your web browser.

Cookies may come from us, known as first-party cookies, or from third-party companies, known as third-party cookies. Third-party cookies enable the integration of certain services from third-party companies within websites, for example cookies for processing payment services.

Cookies have various functions. Many cookies are technically necessary, as certain website functions would not work without them, such as the shopping cart function or the display of videos. Other cookies may be used to evaluate user behavior or for advertising purposes.

Cookies that are required to carry out the electronic communication process, to provide certain functions requested by you, such as the shopping cart function, or to optimize the website, such as cookies for measuring the web audience, are stored on the basis of Art. 6 para. 1 lit. f GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies for the technically error-free and optimized provision of its services. If consent to the storage of cookies and similar recognition technologies has been requested, processing is carried out exclusively on the basis of this consent (Art. 6 para. 1 lit. a GDPR and Section 25 para. 1 TTDSG); consent may be withdrawn at any time.

You can configure your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when closing the browser. If cookies are disabled, the functionality of this website may be restricted.

You can find out which cookies and services are used on this website in this privacy policy.

Contact Form

If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provide there, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We do not pass on this data without your consent.

This data is processed on the basis of Art. 6 para. 1 lit. b GDPR if your inquiry is related to the fulfillment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on our legitimate interest in effectively processing inquiries addressed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR) if this has been requested; consent may be withdrawn at any time.

The data you enter in the contact form remains with us until you request deletion, withdraw your consent to storage, or the purpose for data storage no longer applies, for example after your inquiry has been fully processed. Mandatory statutory provisions, in particular retention periods, remain unaffected.

Registration on This Website

You can register on this website in order to use additional functions on the site. We use the data entered for this purpose only for the use of the respective offer or service for which you have registered. The mandatory information requested during registration must be provided in full. Otherwise, we will reject the registration.

For important changes, such as changes to the scope of services or technically necessary changes, we use the email address provided during registration to inform you in this way.

The data entered during registration is processed for the purpose of carrying out the user relationship established by the registration and, where applicable, for initiating further contracts (Art. 6 para. 1 lit. b GDPR).

The data collected during registration will be stored by us for as long as you are registered on this website and will then be deleted. Statutory retention periods remain unaffected.

5. Social Media

Facebook

Elements of the social network Facebook are integrated on this website. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Facebook, the collected data is also transferred to the USA and other third countries.

An overview of Facebook social media elements can be found here: https://developers.facebook.com/docs/plugins/?locale=en_US

When the social media element is active, a direct connection is established between your device and the Facebook server. Facebook thereby receives the information that you have visited this website with your IP address. If you click the Facebook “Like” button while logged into your Facebook account, you can link the contents of this website to your Facebook profile. This allows Facebook to associate your visit to this website with your user account. Please note that, as the provider of this website, we have no knowledge of the content of the transmitted data or its use by Facebook. Further information can be found in Facebook’s privacy policy at: https://www.facebook.com/privacy/explanation

If consent has been obtained, the use of the above-mentioned service is based on Art. 6 para. 1 lit. a GDPR and Section 25 TTDSG. Consent may be withdrawn at any time. If no consent has been obtained, the use of the service is based on our legitimate interest in achieving the widest possible visibility on social media.

Insofar as personal data is collected on our website with the help of the tool described here and forwarded to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 GDPR). Joint responsibility is limited exclusively to the collection of the data and its transfer to Facebook. The processing carried out by Facebook after the transfer is not part of the joint responsibility. The obligations incumbent on us jointly have been set out in an agreement on joint processing. The wording of the agreement can be found at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing data protection information when using the Facebook tool and for the data protection-compliant implementation of the tool on our website. Facebook is responsible for the data security of Facebook products. You can assert data subject rights, such as requests for information, regarding data processed by Facebook directly with Facebook. If you assert your data subject rights with us, we are obliged to forward them to Facebook.

Data transfer to the USA is based on the standard contractual clauses of the European Commission. Details can be found here:
https://www.facebook.com/legal/EU_data_transfer_addendum
https://www.facebook.com/help/566994660333381
https://www.facebook.com/policy.php

Instagram

Functions of the Instagram service are integrated on this website. These functions are offered by Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

When the social media element is active, a direct connection is established between your device and the Instagram server. Instagram thereby receives information about your visit to this website.

If you are logged into your Instagram account, you can link the contents of this website to your Instagram profile by clicking the Instagram button. This allows Instagram to associate your visit to this website with your user account. Please note that, as the provider of this website, we have no knowledge of the content of the transmitted data or its use by Instagram.

If consent has been obtained, the use of the above-mentioned service is based on Art. 6 para. 1 lit. a GDPR and Section 25 TTDSG. Consent may be withdrawn at any time. If no consent has been obtained, the use of the service is based on our legitimate interest in achieving the widest possible visibility on social media.

Insofar as personal data is collected on our website with the help of the tool described here and forwarded to Facebook or Instagram, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 GDPR). Joint responsibility is limited exclusively to the collection of the data and its transfer to Facebook or Instagram. The processing carried out by Facebook or Instagram after the transfer is not part of the joint responsibility. The obligations incumbent on us jointly have been set out in an agreement on joint processing. The wording of the agreement can be found at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing data protection information when using the Facebook or Instagram tool and for the data protection-compliant implementation of the tool on our website. Facebook is responsible for the data security of Facebook and Instagram products. You can assert data subject rights, such as requests for information, regarding data processed by Facebook or Instagram directly with Facebook. If you assert your data subject rights with us, we are obliged to forward them to Facebook.

Data transfer to the USA is based on the standard contractual clauses of the European Commission. Details can be found here:
https://www.facebook.com/legal/EU_data_transfer_addendum
https://help.instagram.com/519522125107875
https://www.facebook.com/help/566994660333381

Further information can be found in Instagram’s privacy policy:
https://instagram.com/about/legal/privacy/

6. Analytics Tools and Advertising

Google Tag Manager

We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Tag Manager is a tool that allows us to integrate tracking or statistics tools and other technologies on our website. Google Tag Manager itself does not create user profiles, store cookies, or perform independent analyses. It merely serves to manage and deploy the tools integrated through it. However, Google Tag Manager collects your IP address, which may also be transferred to Google’s parent company in the United States.

The use of Google Tag Manager is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the quick and uncomplicated integration and management of various tools on its website. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and Section 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information on the user’s device, such as device fingerprinting. Consent may be withdrawn at any time.

Google Analytics

This website uses functions of the Google Analytics web analytics service. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics enables the website operator to analyze the behavior of website visitors. In doing so, the website operator receives various usage data, such as page views, length of stay, operating systems used, and the origin of the user. This data is assigned to the respective user’s device. It is not assigned to a user ID.

Furthermore, with Google Analytics we may record your mouse and scroll movements and clicks, among other things. Google Analytics also uses various modeling approaches to supplement the collected data sets and uses machine learning technologies for data analysis.

Google Analytics uses technologies that enable recognition of the user for the purpose of analyzing user behavior, such as cookies or device fingerprinting. The information collected by Google about the use of this website is usually transferred to a Google server in the USA and stored there.

The use of this service is based on your consent pursuant to Art. 6 para. 1 lit. a GDPR and Section 25 para. 1 TTDSG. Consent may be withdrawn at any time.

Data transfer to the USA is based on the standard contractual clauses of the European Commission. Details can be found here:
https://privacy.google.com/businesses/controllerterms/mccs/

Google Analytics is activated exclusively after your explicit consent. No analytics cookies are set before your consent has been given.

Browser Plugin

You can prevent the collection and processing of your data by Google by downloading and installing the browser plugin available at the following link:
https://tools.google.com/dlpage/gaoptout?hl=en

More information on how Google Analytics handles user data can be found in Google’s privacy policy:
https://support.google.com/analytics/answer/6004245?hl=en

Google Analytics E-Commerce Measurement

This website uses the “E-Commerce Measurement” function of Google Analytics. With the help of e-commerce measurement, the website operator can analyze the purchasing behavior of website visitors in order to improve online marketing campaigns. Information such as orders placed, average order values, shipping costs, and the time from viewing to purchasing a product is collected. This data can be summarized by Google under a transaction ID that is assigned to the respective user or device.

Google Ads

The website operator uses Google Ads. Google Ads is an online advertising program provided by Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads enables us to display advertisements in the Google search engine or on third-party websites when the user enters certain search terms on Google (keyword targeting). Furthermore, personal data, cookies, and similar technologies are used for personalized advertising (“Ads Personalization”), audience targeting, remarketing, and conversion measurement. As the website operator, we can evaluate this data quantitatively, for example by analyzing which search terms led to the display of our advertisements and how many ads resulted in corresponding clicks.

The use of this service is based on your consent pursuant to Art. 6 para. 1 lit. a GDPR and Section 25 para. 1 TTDSG. Consent may be withdrawn at any time.

Data transfer to the USA is based on the standard contractual clauses of the European Commission. Details can be found here:
https://policies.google.com/privacy/frameworks
https://privacy.google.com/businesses/controllerterms/mccs/

Within the scope of Google Ads, personal data and cookies may be used for personalized advertising (“Ads Personalization”), audience creation, remarketing, and conversion measurement.

Google AdSense

This website uses Google AdSense, a service for integrating advertisements. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

With the help of Google AdSense, we can display targeted advertisements from third-party companies on our website. The content of the advertisements is based on your interests, which Google determines based on your previous user behavior. In addition, contextual information such as your location, the content of the visited website, or the Google search terms you entered is also taken into account when selecting the appropriate advertisement.

Google AdSense uses cookies, web beacons (invisible graphics), and similar recognition technologies. This allows information such as visitor traffic on these pages to be evaluated.

The information collected by Google AdSense about the use of this website, including your IP address, and the delivery of advertising formats is transferred to a Google server in the USA and stored there. This information may be passed on by Google to Google’s contractual partners. However, Google will not merge your IP address with other data stored by you.

The use of this service is based on your consent pursuant to Art. 6 para. 1 lit. a GDPR and Section 25 para. 1 TTDSG. Consent may be withdrawn at any time.

Data transfer to the USA is based on the standard contractual clauses of the European Commission. Details can be found here:
https://privacy.google.com/businesses/controllerterms/mccs/

Within the scope of Google AdSense, personal data, cookies, web beacons, and similar technologies are used to display personalized and non-personalized advertising and to measure the effectiveness of advertisements.

Google Ads Remarketing

This website uses the functions of Google Ads Remarketing. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

With Google Ads Remarketing, we use personal data, cookies, and similar technologies for personalized advertising (“Ads Personalization”) in order to display interest-based advertisements, remarketing ads, and personalized product recommendations to users in the Google advertising network.

Furthermore, the advertising target groups created with Google Ads Remarketing can be linked to Google’s cross-device functions. In this way, interest-based, personalized advertising messages that have been adapted to you depending on your previous usage and browsing behavior on one device, such as a mobile phone, can also be displayed on another of your devices, such as a tablet or PC.

If you have a Google account, you can object to personalized advertising at the following link:
https://www.google.com/settings/ads/onweb/

The use of this service is based on your consent pursuant to Art. 6 para. 1 lit. a GDPR and Section 25 para. 1 TTDSG. Consent may be withdrawn at any time.

Further information and Google’s privacy policy can be found at:
https://policies.google.com/technologies/ads?hl=en

Processing takes place exclusively after the user’s explicit consent. Without consent, no remarketing and no personalized advertising takes place.

Audience Creation with Customer Match

For audience creation, we use, among other things, Customer Match from Google Ads Remarketing. In doing so, we transfer certain customer data, such as email addresses, from our customer lists to Google. If the customers concerned are Google users and are logged into their Google account, suitable advertising messages are displayed to them within the Google network, for example on YouTube, Gmail, or in the search engine.

Google Conversion Tracking

This website uses Google Conversion Tracking. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

With the help of Google Conversion Tracking, Google and we can recognize whether the user has performed certain actions. For example, we can evaluate which buttons on our website were clicked and how often, and which products were viewed or purchased particularly frequently. This information is used to create conversion statistics. We learn the total number of users who clicked on our ads and which actions they performed. We do not receive any information with which we can personally identify the user. Google itself uses cookies or similar recognition technologies for conversion measurement and personalized advertising (“Ads Personalization”).

The use of this service is based on your consent pursuant to Art. 6 para. 1 lit. a GDPR and Section 25 para. 1 TTDSG. Consent may be withdrawn at any time.

More information on Google Conversion Tracking can be found in Google’s privacy policy:
https://policies.google.com/privacy?hl=en

Meta Pixel (formerly Facebook Pixel)

This website uses the visitor action pixel from Facebook/Meta for conversion measurement. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Facebook, the collected data is also transferred to the USA and other third countries.

This allows the behavior of website visitors to be tracked after they have been redirected to the provider’s website by clicking on a Facebook advertisement. As a result, personal data, cookies, and similar technologies are used for personalized advertising (“Ads Personalization”), audience creation, remarketing, and the optimization of future advertising measures.

The data collected is anonymous for us as the operator of this website; we cannot draw any conclusions about the identity of users. However, the data is stored and processed by Facebook, so that a connection to the respective user profile is possible and Facebook may use the data for its own advertising purposes in accordance with Facebook’s Data Use Policy (https://www.facebook.com/about/privacy/). This enables Facebook to display advertisements on Facebook pages and outside of Facebook. We as the website operator cannot influence this use of the data.

The use of this service is based on your consent pursuant to Art. 6 para. 1 lit. a GDPR and Section 25 para. 1 TTDSG. Consent may be withdrawn at any time.

We use the advanced matching function within the Meta Pixel.

Advanced matching allows us to transfer various types of data, such as place of residence, state, postal code, hashed email addresses, names, gender, date of birth, or telephone number, of our customers and prospects that we collect through our website to Meta (Facebook). By activating this function, we can tailor our advertising campaigns on Facebook even more precisely to people who are interested in our offers. In addition, advanced matching improves the attribution of website conversions and expands Custom Audiences.

Insofar as personal data is collected on our website with the help of the tool described here and forwarded to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 GDPR). Joint responsibility is limited exclusively to the collection of the data and its transfer to Facebook. The processing carried out by Facebook after the transfer is not part of the joint responsibility. The obligations incumbent on us jointly have been set out in an agreement on joint processing. The wording of the agreement can be found at:
https://www.facebook.com/legal/controller_addendum

According to this agreement, we are responsible for providing data protection information when using the Facebook tool and for the data protection-compliant implementation of the tool on our website. Facebook is responsible for the data security of Facebook products. You can assert data subject rights, such as requests for information, regarding data processed by Facebook directly with Facebook. If you assert your data subject rights with us, we are obliged to forward them to Facebook.

Data transfer to the USA is based on the standard contractual clauses of the European Commission. Details can be found here:
https://www.facebook.com/legal/EU_data_transfer_addendum
https://www.facebook.com/help/566994660333381

Further information on protecting your privacy can be found in Facebook’s privacy notices:
https://www.facebook.com/about/privacy/

You can also deactivate the remarketing function “Custom Audiences” in the ad settings section at:
https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen

To do this, you must be logged into Facebook.

If you do not have a Facebook account, you can deactivate usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance:
http://www.youronlinechoices.com/

The Meta Pixel is activated exclusively after explicit consent. No marketing cookies are set before consent has been given.

We use cookies and similar technologies for both personalized advertising (“Ads Personalization”) and non-personalized advertising.

7. Newsletter

Newsletter Data

If you would like to subscribe to the newsletter offered on the website, we require your email address as well as information that allows us to verify that you are the owner of the email address provided and agree to receive the newsletter. No further data is collected, or only on a voluntary basis. For the handling of newsletters, we use newsletter service providers described below.

Mailchimp with Deactivated Performance Measurement

This website uses the services of Mailchimp to send newsletters. The provider is The Rocket Science Group LLC, 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA.

Mailchimp is a service that can be used, among other things, to organize the sending of newsletters. If you enter data for the purpose of subscribing to the newsletter, such as your email address, it will be stored on Mailchimp’s servers in the USA. We have deactivated performance measurement in Mailchimp, so Mailchimp will not evaluate your behavior when opening our newsletters.

If you do not want your data to be transferred to Mailchimp, you must unsubscribe from the newsletter. We provide a corresponding link in every newsletter message for this purpose.

Data processing is carried out on the basis of your consent (Art. 6 para. 1 lit. a GDPR). You may withdraw this consent at any time by unsubscribing from the newsletter. The legality of the data processing operations already carried out remains unaffected by the withdrawal.

The data you have provided to us for the purpose of subscribing to the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and will be deleted from the newsletter distribution list after you unsubscribe. Data stored by us for other purposes remains unaffected.

Data transfer to the USA is based on the standard contractual clauses of the European Commission. Details can be found here:
https://mailchimp.com/eu-us-data-transfer-statement/
https://mailchimp.com/legal/data-processing-addendum/#Annex_C_-_Standard_Contractual_Clauses

After you unsubscribe from the newsletter distribution list, your email address may be stored by us or the newsletter service provider in a blacklist if this is necessary to prevent future mailings. The data from the blacklist is used only for this purpose and is not merged with other data. This serves both your interest and our interest in complying with legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR). Storage in the blacklist is not limited in time. You may object to the storage if your interests outweigh our legitimate interest.

For more information, please refer to Mailchimp’s privacy policy:
https://mailchimp.com/legal/terms/

Data Processing Agreement

We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a contract required under data protection law that ensures that the service provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

8. Plugins and Tools

Spotify

Functions of the music service Spotify are integrated on this website. The provider is Spotify AB, Birger Jarlsgatan 61, 113 56 Stockholm, Sweden. You can recognize the Spotify plugins by the green logo on this website. An overview of Spotify plugins can be found at:
https://developer.spotify.com/

When you visit this website, a direct connection may be established between your browser and the Spotify server via the plugin. Spotify thereby receives the information that you have visited this website with your IP address. If you click the Spotify button while logged into your Spotify account, you can link the contents of this website to your Spotify profile. This allows Spotify to associate your visit to this website with your user account.

Please note that when using Spotify, Google Analytics cookies are used, so your usage data may also be passed on to Google when using Spotify. Google Analytics is a tool of the Google Group for analyzing user behavior, based in the USA. Spotify is solely responsible for this integration. As the website operator, we have no influence on this processing.

The storage and analysis of data is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the appealing acoustic design of its website. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and Section 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information on the user’s device, such as device fingerprinting. Consent may be withdrawn at any time.

Further information can be found in Spotify’s privacy policy:
https://www.spotify.com/legal/privacy-policy/

If you do not want Spotify to associate your visit to this website with your Spotify user account, please log out of your Spotify account.

9. eCommerce and Payment Providers

Processing of Customer and Contract Data

We collect, process, and use personal customer and contract data to establish, structure, and modify our contractual relationships. We collect, process, and use personal data regarding the use of this website, known as usage data, only to the extent necessary to enable the user to use the service or for billing purposes. The legal basis for this is Art. 6 para. 1 lit. b GDPR.

The collected customer data will be deleted after completion of the order or termination of the business relationship and expiry of any applicable statutory retention periods. Statutory retention periods remain unaffected.

Data Transfer upon Conclusion of a Contract for Online Shops, Retailers, and Goods Shipment

If you order goods from us, we pass on your personal data to the transport company entrusted with delivery and to the payment service provider entrusted with payment processing. Only data that the respective service provider needs to fulfill its task is disclosed. The legal basis for this is Art. 6 para. 1 lit. b GDPR, which permits the processing of data for the fulfillment of a contract or pre-contractual measures. If you have given corresponding consent pursuant to Art. 6 para. 1 lit. a GDPR, we will pass on your email address to the transport company entrusted with delivery so that it can inform you by email about the shipping status of your order; you may withdraw this consent at any time.

Payment Services

We integrate payment services from third-party companies on our website. When you make a purchase from us, your payment data, such as name, payment amount, account details, or credit card number, is processed by the payment service provider for the purpose of payment processing. The respective contractual and data protection provisions of the respective providers apply to these transactions. The use of payment service providers is based on Art. 6 para. 1 lit. b GDPR (contract processing) and in the interest of a smooth, convenient, and secure payment process (Art. 6 para. 1 lit. f GDPR). If your consent is requested for certain actions, Art. 6 para. 1 lit. a GDPR is the legal basis for data processing; consent may be withdrawn at any time with effect for the future.

We use the following payment services/payment service providers on this website:

Klarna

The provider is Klarna AB, Sveavägen 46, 111 34 Stockholm, Sweden, hereinafter referred to as “Klarna”. Klarna offers various payment options, such as installment purchase. If you choose to pay with Klarna (Klarna checkout solution), Klarna will collect various personal data from you. Klarna uses cookies to optimize the use of the Klarna checkout solution. Details on the use of Klarna cookies can be found at:
https://cdn.klarna.com/1.0/shared/content/policy/cookie/en_us/checkout.pdf

Details can be found in Klarna’s privacy policy at:
https://www.klarna.com/privacy/

Sofort Bank Transfer

The provider of this payment service is Sofort GmbH, Theresienhöhe 12, 80339 Munich, Germany, hereinafter referred to as “Sofort GmbH”. With the help of the “Sofort bank transfer” procedure, we receive a payment confirmation from Sofort GmbH in real time and can begin fulfilling our obligations immediately. If you have chosen the “Sofort bank transfer” payment method, you transmit the PIN and a valid TAN to Sofort GmbH, which uses them to log into your online banking account. After logging in, Sofort GmbH automatically checks your account balance and carries out the transfer to us using the TAN you provided. It then immediately sends us a transaction confirmation. After logging in, your transactions, the credit line of the overdraft facility, and the existence of other accounts and their balances are also automatically checked. In addition to the PIN and TAN, the payment data you enter and your personal data are also transmitted to Sofort GmbH. Your personal data includes first and last name, address, telephone number(s), email address, IP address, and, if applicable, other data required for payment processing. The transmission of this data is necessary to verify your identity beyond doubt and to prevent fraud attempts. Details on payment with Sofort bank transfer can be found at:
https://www.sofort.de/datenschutz.html
https://www.klarna.com/sofort/

American Express

The provider of this payment service is American Express Europe S.A., Theodor-Heuss-Allee 112, 60486 Frankfurt am Main, Germany, hereinafter referred to as “American Express”.

American Express may transfer data to its parent company in the USA. Data transfer to the USA is based on Binding Corporate Rules. Details can be found here:
https://www.americanexpress.com/en-pl/company/legal/privacy-centre/european-implementing-principles/

Further information can be found in American Express’s privacy policy:
https://www.americanexpress.com/de/legal/online-datenschutzerklarung.html

Mastercard

The provider of this payment service is Mastercard Europe SA, Chaussée de Tervuren 198A, B-1410 Waterloo, Belgium, hereinafter referred to as “Mastercard”.

Mastercard may transfer data to its parent company in the USA. Data transfer to the USA is based on Mastercard’s Binding Corporate Rules. Details can be found here:
https://www.mastercard.de/de-de/datenschutz.html
https://www.mastercard.us/content/dam/mccom/global/documents/mastercard-bcrs.pdf

VISA

The provider of this payment service is Visa Europe Services Inc., London Branch, 1 Sheldon Square, London W2 6TT, United Kingdom, hereinafter referred to as “VISA”.

The United Kingdom is considered a secure third country under data protection law. This means that the United Kingdom has a level of data protection equivalent to that of the European Union.

VISA may transfer data to its parent company in the USA. Data transfer to the USA is based on the standard contractual clauses of the European Commission. Details can be found here:
https://www.visa.de/nutzungsbedingungen/visa-globale-datenschutzmitteilung/mitteilung-zu-zustandigkeitsfragen-fur-den-ewr.html

Further information can be found in VISA’s privacy policy:
https://www.visa.de/nutzungsbedingungen/visa-privacy-center.html